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§ Journal · Vol. III2026

Writing on growth, measurement, and the shape of modern marketing.

Field notes from engagements, quiet opinions on where the industry is heading, and the occasional long-form argument we couldn’t fit in a client deck.

Published23
Essays15
Weekly08
Latest05 / 12 / ’26
002
WeeklyAI & Technology

AI Weekly Updates (May 4 – May 10, 2026)

05 / 11 / ’26
5 min read
003
EssayAI & Technology

GPT-5.5 vs Mythos — OpenAI Just Called Anthropic's Bet on Calibrated Capability

04 / 25 / ’26
7 min read
004
EssayAI & Technology

Anthropic's Quiet 70% — The AI Race Stopped Being About Benchmarks

04 / 25 / ’26
7 min read
005
WeeklyAI & Technology

AI Weekly Updates (Apr 15 – Apr 21, 2026)

04 / 22 / ’26
5 min read
006
EssayAI & Technology

Claude Design Changes Who Gets to Design — and What Designers Do Next

04 / 20 / ’26
7 min read
007
EssayAI & Technology

Anthropic Shipped Claude Opus 4.7. The Model It Didn't Ship Matters More.

04 / 19 / ’26
7 min read
008
EssayAI & Technology

Apple + Gemini: How Siri's AI Upgrade Could Reshape the AI Race

01 / 18 / ’26
8 min read
009
WeeklyAI & Technology

AI Weekly Updates (Oct 20 – Oct 26, 2025)

10 / 27 / ’25
8 min read
010
EssayAI & Technology

Claude Sonnet 4.5 Just Dropped: What It Means for AI and Why You Should Care

09 / 30 / ’25
10 min read
011
WeeklyAI & Technology

AI Weekly Updates (Sep 23 – Sep 29, 2025)

09 / 29 / ’25
8 min read
012
EssayAI & Technology

The $1.5 Billion Reckoning: How Anthropic's Settlement Rewrites the Rules for AI Training

09 / 26 / ’25
14 min read
013
EssayAI & Technology

Open Source LLMs Are Having a Moment (And Big Tech Should Be Worried)

09 / 24 / ’25
12 min read
014
WeeklyAI & Technology

AI Weekly Updates (Sep 16 – Sep 22, 2025)

09 / 23 / ’25
8 min read
015
WeeklyAI & Technology

AI Weekly Updates (Sep 9 – Sep 15, 2025)

09 / 16 / ’25
8 min read
016
WeeklyAI & Technology

AI Weekly Updates (Sept 1 – Sept 7, 2025)

09 / 08 / ’25
7 min read
017
EssayMarketing Technology

Firecrawl.dev Levels Up: Why Scraping Just Got Way More Fun

09 / 05 / ’25
8 min read
018
WeeklyAI & Technology

AI Weekly Updates (Aug 25 – Aug 31, 2025)

08 / 31 / ’25
8 min read
019
EssaySEO Strategy

ChatGPT-5 and the New SEO Playbook: What Changes—and What Doesn't

08 / 17 / ’25
12 min read
020
EssaySEO Strategy

The Future of Search: How LLMs Are Challenging Google's Dominance

07 / 21 / ’25
10 min read
021
EssaySEO Strategy

The Evolution of SEO in the Age of AI: How Google Search is Being Rewritten

05 / 15 / ’25
15 min read
022
EssayPerformance Marketing

Maximizing ROI in SEO: A Strategic Blueprint for Sustainable Organic Growth

04 / 10 / ’25
11 min read
023
EssaySEO Strategy

The Rise of Reddit, Quora, and User-Generated SEO in 2025

03 / 05 / ’25
9 min read
WeeklyAI & Technology

AI Weekly Updates (May 4 – May 10, 2026)

Your Monday cheat sheet for the latest in AI. From OpenAI standing up a new enterprise consulting arm and shipping GPT-5.5 Instant to ChatGPT defaults, to Anthropic's SpaceX compute deal and Nvidia and Corning's US manufacturing partnership, here are the developments that shaped the AI landscape last week.

05 / 11 / ’265 min read
EssayAI & Technology

GPT-5.5 vs Mythos — OpenAI Just Called Anthropic's Bet on Calibrated Capability

OpenAI shipped GPT-5.5 on April 23, narrowly beating Anthropic's Claude Mythos Preview on a flagship benchmark and putting the capability behind a $20 ChatGPT Plus subscription. The release lands seven days after Anthropic locked Mythos behind a Cyber Verification Program. The two labs are now running explicit counter-plays — one optimizing for consumer reach, the other for enterprise trust.

04 / 25 / ’267 min read
EssayAI & Technology

Anthropic's Quiet 70% — The AI Race Stopped Being About Benchmarks

Anthropic's enterprise win rate against OpenAI went from roughly 10% to 70% in ten weeks. The model benchmarks barely moved in that window. The silent moat shift is happening at the buyer layer, and it's teaching a different lesson about where AI competitive advantage actually lives in 2026.

04 / 25 / ’267 min read
WeeklyAI & Technology

AI Weekly Updates (Apr 15 – Apr 21, 2026)

Your weekly cheat sheet for the latest in AI. From OpenAI shipping two frontier models and a Florida criminal investigation, to Anthropic locking in $100B of AWS compute and Meta's full-scale talent raid on Thinking Machines, here are the developments that shaped the AI landscape last week.

04 / 22 / ’265 min read
EssayAI & Technology

Claude Design Changes Who Gets to Design — and What Designers Do Next

Anthropic released Claude Design on April 17, a prompt-to-prototype tool that hands a founder or marketer the kind of polished visual work that used to take a designer. The competitive story is about Figma and Canva. The more interesting story is about the job market — what design work becomes when the entry-level rung compresses and senior judgment becomes the differentiator.

04 / 20 / ’267 min read
EssayAI & Technology

Anthropic Shipped Claude Opus 4.7. The Model It Didn't Ship Matters More.

Claude Opus 4.7 is a solid release beat. The more interesting artifact is Claude Mythos Preview — the more powerful sibling Anthropic deliberately held back. The AI race has quietly shifted: the frontier is no longer raw capability, it's the gap between what a lab can train and what it's willing to ship.

04 / 19 / ’267 min read
EssayAI & Technology

Apple + Gemini: How Siri's AI Upgrade Could Reshape the AI Race

Apple is reportedly partnering with Google to bring Gemini to Siri. Here's the nerdy breakdown of what this means for the AI wars, why Apple made this move, and how it could reshape the competitive landscape.

01 / 18 / ’268 min read
WeeklyAI & Technology

AI Weekly Updates (Oct 20 – Oct 26, 2025)

Your Monday cheat sheet for the latest in AI. From browser wars to quantum breakthroughs and existential warnings, here are the developments that shaped the AI landscape last week.

10 / 27 / ’258 min read
EssayAI & Technology

Claude Sonnet 4.5 Just Dropped: What It Means for AI and Why You Should Care

Anthropic's latest model isn't just an incremental upgrade—it's a statement. Here's the nerdy breakdown of what's changing and what it means for marketers, developers, and AI nerds everywhere.

09 / 30 / ’2510 min read
WeeklyAI & Technology

AI Weekly Updates (Sep 23 – Sep 29, 2025)

Your Monday cheat sheet for the latest in AI. From massive infrastructure deals to regulatory battles and breakthrough applications, here are the developments that shaped the AI landscape last week.

09 / 29 / ’258 min read
EssayAI & Technology

The $1.5 Billion Reckoning: How Anthropic's Settlement Rewrites the Rules for AI Training

The biggest copyright settlement in U.S. history just dropped, and it's reshaping how AI companies think about training data. Here's the nerdy breakdown of what happened, why it matters, and where this leaves the LLM landscape.

09 / 26 / ’2514 min read
EssayAI & Technology

Open Source LLMs Are Having a Moment (And Big Tech Should Be Worried)

The scrappy underdogs of AI are starting to outpunch their weight class. Here's why open source models are reshaping the game—and what it means for everyone who isn't OpenAI.

09 / 24 / ’2512 min read
WeeklyAI & Technology

AI Weekly Updates (Sep 16 – Sep 22, 2025)

Your Monday cheat sheet for the latest in AI. From industry partnerships to breakthrough releases, here are the developments that shaped the AI landscape last week.

09 / 23 / ’258 min read
WeeklyAI & Technology

AI Weekly Updates (Sep 9 – Sep 15, 2025)

Your Monday cheat sheet for the latest in AI. From OpenAI's o1 reasoning models to Google's NotebookLM audio features, here are the developments that shaped the AI landscape last week.

09 / 16 / ’258 min read
WeeklyAI & Technology

AI Weekly Updates (Sept 1 – Sept 7, 2025)

Your Monday cheat sheet for the latest in AI. From industry shakeups to bold research breakthroughs, here are the developments that shaped the AI landscape last week.

09 / 08 / ’257 min read
EssayMarketing Technology

Firecrawl.dev Levels Up: Why Scraping Just Got Way More Fun

Discover how Firecrawl.dev's latest updates are revolutionizing web scraping for marketers and SEOs. From JavaScript rendering to AI-powered data structuring, learn why this matters for your digital marketing strategy.

09 / 05 / ’258 min read
WeeklyAI & Technology

AI Weekly Updates (Aug 25 – Aug 31, 2025)

Your Monday cheat sheet for the latest in AI. From Meta's Superintelligence Lab departures to FBI warnings about AI-powered cyber threats, here are the developments that shaped the AI landscape last week.

08 / 31 / ’258 min read
EssaySEO Strategy

ChatGPT-5 and the New SEO Playbook: What Changes—and What Doesn't

ChatGPT-5 just dropped, and the SEO game board got a shake-up. Here's the nerdy breakdown of what actually changes, what stays the same, and how marketers should adapt.

08 / 17 / ’2512 min read
EssaySEO Strategy

The Future of Search: How LLMs Are Challenging Google's Dominance

Large Language Models are reshaping how we search for information. Explore the implications for businesses and the future of digital discovery.

07 / 21 / ’2510 min read
EssaySEO Strategy

The Evolution of SEO in the Age of AI: How Google Search is Being Rewritten

AI isn't just a shiny add-on — it's reshaping how Google works and how SEO strategies need to evolve. Here's the nerdy breakdown of what's changing and how to adapt.

05 / 15 / ’2515 min read
EssayPerformance Marketing

Maximizing ROI in SEO: A Strategic Blueprint for Sustainable Organic Growth

SEO success is no longer about chasing vanity metrics. Learn how to build a sustainable, revenue-generating engine that delivers long-term ROI.

04 / 10 / ’2511 min read
EssaySEO Strategy

The Rise of Reddit, Quora, and User-Generated SEO in 2025

User-generated platforms like Reddit and Quora are eating up Google SERPs in 2025. Here's why it's happening, what it means for SEO, and how brands can adapt.

03 / 05 / ’259 min read